I visited a local ministry conference recently. One of the pastors on the staff of the hosting church did a seminar on creating a welcoming experience for church guests. There was some good information and food for thought when it comes to the way guests perceive our churches. There were also some "catch-words" thrown around that cause me to wince. Terms such as "customer service", "church marketing", "local max", etc. This post is not to discuss the items from the conference, rather it was the things I heard that prompted me to contemplate the tug-o-war that seemingly takes place in my mind when it comes to theology vs. methodologies.